In 2011, it was feared paperback books would die out forever. However, in early 2017, the paperback made a comeback, outselling ebooks and e-readers. The sale of paperbacks grew by 4%, while ebook sales shrank by the same amount. This is believed to be down to an increase in price for ebooks, making them less affordable compared to paper books than they were when they first came out. In 2011, ebook downloads overtook paper book sales on Amazon, which developers had hoped would happen eventually, but never expected to happen so quickly.
Studies have shown that the paperback revival has been fuelled by the younger generations. Many children’s books, the kind that would typically be read to a toddler by their parent, just don’t have the same reading experience while on an e-reader as they do in physical form. 16 – 24 year olds have also said they prefer physical books to ebooks, saying they “like to hold the product”. It is also believed that, since teenagers live in a digitally dominated world, the opportunity to read a book in print instead of on a phone or e-reader gives them a chance to escape from the digital world. When a student’s eyes get tired, whether from revising or using social media, it is a lot more appealing to pick up a paperback instead of another screen. Paperback books provide downtime when people, and their eyes, get tired.
Books make an easy present for anyone. A book can be found and packaged up easily while staying a surprise to the recipient. A physical gift is much more satisfying to receive than a digital download code, saying that someone has bought you a book. Physical books also offer the ability for the reader to easily see how far through they are. Physically seeing how far through you are instead of just reading a percentage written in the corner of a screen appears to be much more satisfying to read. It gives a quick and easy idea of how much is left.
Reading comes with a whole experience, from going along the bookshelves to choose the book, sitting on the floor of a bookstore reading the first few pages, and then tearing a page as you turn it too quickly. You don’t get all of this with ebooks. And I may be alone in this, but books have a very special smell, which again just isn’t the same with ebooks.
So it would appear that paperback books are on the rise yet again. You‘ll be much more likely to see a paper book instead of an e-reader. However, fast readers and travellers may still prefer the ease of carrying many books at once in the form of an e-reader. So this won‘t be the end of e-readers, but it is definitely the resurrection of paperbacks.
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